Jul 28 2016

Kickstarter Breweries: Where Are They Now?

Kickstarter Inspection

It seems like the peak for breweries utilizing Kickstarter was back between 2011 and 2012. Social media was full of homebrewers wanting to live the the dream, and you could support their fantasies for a mere $25 to $50 and, in exchange, you’d get some swag and vicarious bragging rights. Mostly the latter. 

I don’t think any of us really expected these breweries to necessarily thrive. It is hard enough to be a successful brewery for many reasons, and many of those reasons have nothing to do with beer. Owning a small business is a tricky game of spinning plates, and it takes a skill set that doesn’t overlap with the ones required for actually making beer. But the naive hope was that if a few people, with a small amount of disposable income each, could get these breweries over the hump of initial investment, then darwinism would sort the rest out.

Spurred by seeing an article today where someone I backed made an ass of himself, and I’ll get to that later, I decided to revisit beer-related Kickstarters that I backed.

Mystery Brewing

Mystery Brewing Company (Funded July 23rd, 2010)
Mystery Brewing continues to thrive in Hillsbourgh, NC under the leadership of Erik Myers. I had “virtually” met him through a round of the old Iron Brewer competitions, and he seemed like a serious and driven guy. This was, by my reckoning, a good Kickstarter, although I’m not sure it was needed for Mystery because he was going to succeed regardless.
Worthy Pledge?: Yes.

Pipeworks Brewing Company

Pipeworks Brewing Company (Funded January 1st, 2011)
Pipeworks Brewing is alive in Chicago, IL. and looks to be cranking out a lot of different styles of beer. I had a friend in Chicago pick up some of the initial beers offered to me through the pledge. He enjoyed those beers and gave his seal of approval for this brewery. Props to Pipeworks for making it in a city that has no shortage of quality beers at its disposal.
Worthy Pledge?: Yes

Wilderness Brewing

Wilderness Brewing (Funded August 4th, 2011)
Wilderness Brewing is the poster child (perhaps milk carton child) for floundering once getting funded through Kickstarter. Mike and Nate have left a lot of angry people in Kansas City with their lack of communication as much as their failure to thrive or produce anything at all. After raising $41,000 dollars for their brewery, they disappeared. These guys had the heart to start a brewery, but obviously none of the other skills. This one hurts because I even interviewed the Wilderness Brewing guys to support their campaign, because I liked their story. If I led anyone to pledge to this train wreck, I apologize. I know the shame of all this must be strong and demotivating to them, but they’ve never done the right thing in apologizing with a finality that would bring about closure for pledgers.
Worthy Pledge?: No.

Short Snout Brewing

Short Snout Brewing (Funded November 17th, 2011)
Short Snout appears to have had some fits and starts. In this interview/article I uncovered about Short Snout, it appears that things didn’t go to plan, so Brian took some time off to refocus and take another swing at opening a brewery. From the silence since that, I assume things fizzled out again. Brian is another acquaintance from Iron Brewer, and it was a no-brainer for me to throw him a few bucks. It doesn’t look that things worked out, but it appears that he gave it a good try. Hopefully he’s still chugging away at it, or at least has come to a place of peace for having tried.
Worthy Pledge?: Yes.

Brenner Brewing

Brenner Brewing Company (Funded June 12th, 2012)
Brenner Brewing is in Milwaukie, WI, and still making beers. I even stopped by their table at GABF and said hello to Mike Brenner to congratulate him. This one is a success, but yesterday’s article about beer shaming gave me some pause. In it he says:

“Mike Brenner, the owner of Brenner Brewing Co., 706 S. 5th St., is an intentional beer shamer without any shame in being one.

“The people who come to a brewery and order a Bud or Miller are just trying to be a**holes,” says Brenner. “I always try to be nice and offer them our German pilsner, but if they push me, I’ll say, ‘Wait! I DO have a Miller Lite.’ Then I’ll grab a glass and start to unzip my pants like I’m gonna p*ss in it.”

Brenner believes buying a local beer is a choice that impacts more than a person’s taste buds.

“If you drink Miller, Pabst or even Goose Island for that matter, you’re pretty much just an ignorant piece of sh*t who doesn’t care about your own community,” he says.”

To give him the benefit of the doubt, I can hope that this is a planted article by big beer, or perhaps he’s playing loose and trying to drum up some indie cred and get some free press. But, in hindsight, this isn’t the kind of brewer and maturity that I would have liked to support.
Worthy Pledge?: Yes, from a successful business perspective, but increasingly less so from an idealogical perspective.

Burlington Beer Company

Burlington Beer Company (Funded November 30th, 2013)

This Kickstarter was specifically earmarked for barrels and kegs for Joe’s new brewery, Burlington Beer Company. Joe is someone I knew through Iron Brewer, but also Twitter. Backing Joe wasn’t a difficult decision because I knew he would be successful because he had already been successful. He had been cranking out experimental homebrew batches while brewing professionally for both Dogfish Head and Evolution Craft Brewing Company. I still haven’t made it to Vermont to visit, but I will someday. 
Worthy Pledge?: Yes.

 

Is there a common thread here? The Iron Brewer Competition cost me a lot of money. (Kidding.)

These were the halcyon days of beer start-ups, and everyone’s naiveté for living the dream as a brewer was only matched by our ignorance of how terrible a model a nano-brewery is to the long term success of a business. I have little regrets overall, but there is a reason why small businesses go through the process of creating a business plan and are subject to review by investors and banks. The ease in throwing $25 towards a Kickstarter is part of the allure, but it doesn’t require the vetting process that larger investments should have and you should adjust your expectations accordingly. 

I always thought about these pledges as entertainment. If you play the lottery, I hope you are playing it for the thrill. Because winning the mega bucks is a longshot and, with the many points of failure over time, supporting a successful brewery might be even worse odds.

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Jun 14 2011

Beer is Art – An Interview with Mike and Nate of Wilderness Brewing

This week is the National Homebrew Conference, and homebrewers from all over the country are heading to San Diego to talk shop, attend brewing workshops with experts, and to find out the results of the final round of the National Homebrew Competition.

It is a time to celebrate the art and the hobby of homebrewing, and what better way to do that then to talk to a pair of homebrewers who are making the leap to become professional brewers. I first came across Nate and Mike through their blog Thank Heaven for Beer. These homebrewers now have a Kickstarter campaign going to raise funds for their start-up: Wilderness Brewing.

After you get to know these guys, be sure to stop by their Kickstarter page and support them!

And Interview with Nate and Mike from Wilderness Brewing in Kansas City, MO:

Barlow Brewing: Where does the name Wilderness Brewing come from?

Mike: It comes from our philosophy on brewing. As we were working through our name ideas and their various iterations, we came up with the name from getting into the nitty gritty of our approach.  Wilderness speaks to a place of wondering, exploration, and navigation through various terrains.  That’s what we want to do with brewing. We want to stay on the move and “wander” the wilderness, so to speak. The name just seemed to fit.

Barlow Brewing: Who the heck are these guys Nate and Mike?

Mike & Nate: We are guys who love beer and want to do something great with it. We are really no different than you, and anyone else reading this. We are bloggers who have been writing for three years and learning everything we can about beer. Now we are guys who are ready to brew for a living. We have discovered that what we set out to do in life wasn’t the end destination, just a location along the journey.

Barlow Brewing: What got you guys into brewing? Why has your passion for it continued?

Mike: My wife bought me a home brew kit for Christmas one year. She saw how passionate I was becoming about beer and thought I would like to try to my hand at brewing. My passion for it has continued because I love diving in and seeing how things work, exploring a variety of flavors, and creating. I also love to cook. The two go together, and cooking has informed my brewing (and vice versa). But seeing people taste and appreciate beers I’ve brewed has maybe been the greatest fuel for continuing my passion. Additionally, I’ve had the privilege of teaching other people to brew as well.  That has fueled a collective passion.

Nate: I first brewed with Mike and was fascinated by the paradox of simplicity and complexity in the process. I became addicted to brewing when my dad bought me a kit for Christmas. I thought I would brew every couple or months or so, but soon find myself doing it weekly. I almost went to art school, but changed my mind last minute. I see brewing as no different than painting with oils or molding a lump of clay into a functional piece of dishware…it’s an art…that’s why my passion has continued. The aspect of self expression is so tangible, both in the creation, and seeing other enjoy the work.

Barlow Brewing: What are the best and worst beers you’ve ever made as a homebrewer? How did they change what and how you brew?

Mike: I have never really brewed a bad beer. I’ve certainly had beers I would change. Perhaps the one I consider the worst is my second double chocolate stout. A bit more cocoa powder than I would have liked. Ironically, my best beer is also a chocolate stout. I home roasted the cocoa beans (much better than powder) and got it to a huge ABV. Then I added bourbon. Then I eisbocked it. I consider it a delicious achievement.

Nate: I had one bad beer. I brewed a big barleywine-ish (10%) beer and dosed it with sarsparilla. The flavor was decent, but the harsh aroma of the sarsparilla screwed with me when I went to take a sip. I almost threw it out, but my wife convinced me to keep it. After about a year and a half, it turned out to be pretty good, since the sarpsarilla has faded to just a nuance. My best beer…hmmm…I just brewed a couple of Flanders style brews and though they won’t be drinkable for a while, I think I’ll covet them.  But, for the time being, believe it or not, I am a huge fan of my Pilsner. It’s a bit hop forward, but I can’t find a beer to parallel it to…it drinks like a session beer, but is packed full of flavor.

Barlow Brewing: Why is beer art?

Mike: Because it requires thought and consideration rather than rote memory or action. Because it inspires both the brewer and the drinker. Because it can be interpreted in multiple ways and becomes a masterpiece in the hands of the right person. It is not simply a formula; it is jazz.

Nate: I kind of covered this earlier, but I’ll reiterate: How is taking an amalgam of denominators and combining into something that is enjoyed by the senses NOT art? A visual artist combines shades of color and line to create something the eyes can enjoy. A brewer combines shades of grains with hops, water, and living organisms to create something that is not only enjoyed by the eyes (beer is beautiful to behold), but also by the nose and the tongue.

Barlow Brewing: Why is now the time to open a brewery? What was the tipping point?

Mike: It is time to open it because it is the right time. So many aspects of our hard work and thought have converged in this particular moment. The tipping point was the fact that we thought about it so long and not gone for it. My personal tipping point was a kick in the ass from a person who basically asked me, “So what are you doing about it now?” Aside from that, my wife finished her course work for school and can write her dissertation anywhere. Plus, the dream only sustains you so long. At some point, you have to act or decide to deceive yourself indefinitely.

Barlow Brewing: What batch sizes and capacity are you planning to start with?

Mike & Nate: 62 gallons (i.e., two barrels). But that’s just starting point. Regardless, at this point, we have no intention of ever growing to fermentors the size of small aircraft.

Barlow Brewing: You say that you want to stay small. Why, and how might that be harder than you think?

Mike: The reason we want to stay small is related to interest and integrity. As stated above, beer is art in many ways. If we really think of it this way, then we have to keep being creative (if for our own sanity).  I also think that once you get to a certain point of volume, the market will dictate to you what you make.  In other words, you have to brew this to stay open or you have to make that if you want to pay the bills.  It might harder because maybe attitudes about this differ. Some may argue that you make the flagship in order to create. However, the volumes will keep this from being the case. I also think it may be a bit harder because demand may go up quite a bit and fulfilling demand may force us to grow. It’s not that I am fundamentally against it, and it’s honestly about arriving at the right level rather than staying small forever. Perhaps we could amend the phrase to say, “We want to stay small [enough].” Small enough to maintain a free reign on creative license.

Barlow Brewing: What does the Kansas City market not have that Wilderness Brewing brings to the table?

Nate: Kansas City has a great beer scene. There are more than a handful of beer stores that offer an amazing selection. Also, Boulevard is a pillar in the craft world that we love and look up to, and we don’t want to diminish what they bring to the community.  We hope to bring unparalleled variety and exploration of historic and avante-garde brews. We’d love to bring a wealth of sours to the scene…in fact, sours lack shelf space across the United States. We’d love it if folks find themselves saying, “what will they brew next?”

Barlow Brewing: You say, in your video, that you won’t have a flagship beer. What are you hoping will be a crowd favorite?

Mike & Nate: You actually just named it. If we have a flagship, it will be a crowd favorite. We don’t believe a brewer should tell the consumer what the flagship is. Not that it’s wrong…we just have a different philosophy. The people who drink our beer can tell us what their favorite is and we can work with them to keep making it. Perhaps the flagship, like a strain of yeast, can even evolve over time into something deliciously different than what it started as.

Barlow Brewing: I know you like to make sours. Because of how long those take to make, will they not be part of your initial brewing?

Mike & Nate: We will probably brew them almost immediately but they, as you say, take a while to age and become what they are supposed to. We could offer some brews utilizing a sour mash (we both utilize this method frequently) that have a sour aspect that are drinkable much sooner than something that requires lengthy aging.

Barlow Brewing: How will you be able to balance a start-up brewery and a family?

Mike: My wife is very supportive (as is Nate’s), but my wife and I don’t have any kids right now, so that will make a little easier for me than for Nate. However, Andrea will be a regular participator in brewery life, and I’m confident that we will have plenty of time together.

Nate: My wife has been pushing me towards this for a while. When I was working a job that just sucked the life out of me she would encourage me to follow my passion. When you have your spouse’s support, the balancing act is much easier. Additionally, I managed to be a father to 2 kids (I have 5 now) work a full time job, and be full time graduate student who maintained a 3.5 gpa. I love hard work, and in a weird way, feel like it to be sanctifying.

Barlow Brewing: Why should someone give you guys money to make Wilderness Brewing a real brewery?

Mike: That’s the hardest question to answer. After all, it’s hard to convince someone you don’t know to fund something you are doing. But I think I have three answers that are enough for me to give to campaign. One, I believe in what someone is doing and they convince me that it is a worthwhile pursuit. Two, because most people have dreams. And while they may have missed the boat on theirs or haven’t arrived at their dreams, they understand what it is like to hope and aspire. That is enough for many people. Three, you have say over your money for once. Money that you have deducted for taxes may or may not be used for something you like or agree with. People giving to the campaign now have say over giving their money to something they see as meaningful (it doesn’t hurt that they can get some swag).

Nate: Well, nobody has to give…and we don’t want anybody to be guilted into it. But, there is an aspect of “community” that the craft beer world exhibits; there-within the answer may lie. I know of a bunch of breweries who have helped out other breweries in times of hop shortage, I know of guys who have supported other new brewery startups–like Mystery Brewing Co., and bloggers, like yourself who help spread the world, pledge money, and surprise beer blogger like myself with auto-siphons. I remember watching an old fashion Amish barn raising in Northern Ohio when I was a kid…brotherly love just seems right.

Barlow Brewing: If I happen to be in Kansas City, would you let me brew a batch with you? What if I want to make a triple decocted eisbock aged in Zima barrels?

Mike & Nate: Maybe not the Zima barrels. I think we will always be open to having people brew with us or participate in the process. Letting people brew a batch with you and determining the recipe are pretty different. However, we are open to the possibility of working with people to brew some batches. In fact, I would personally like to use the brewery as a teaching avenue if people in the area are interested in it. We love the idea of Sam Adam’s longshot, and have even written about the “collaboration craze” and how the collaboration between a brewery and a homebrew would be rad.  Having tasted your Eisbock, for you, the answer would be yes…it was delicious. Perhaps even some internships would be something we would love to do.

Barlow Brewing: If I stop by, can I crash on your couch? I don’t snore. Much.

Mike: Absolutely. That’s all I can say to that one. Anything to encourage the transient life of a wonder-lusting peripatetic.

Nate: Absolutely. You might have to deal with a sleep walking 5 year old or a crazy howling beagle, but I doubt you’d notice that after a few homebrews.

Barlow Brewing: Thanks for taking the time to answer my occasionally serious questions. Good luck!

And make sure you visit Kickstarter and support Nate and Mike in making their dream of Wilderness Brewing a reality.

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