Really, do I need to go on? 

Of course, I do.  There are so many quotes to be had from the Rolling Stone interview with Kid Rock:

“It just tastes like good American light beer, a regular beer and a light beer, an everyday beer.”

Wow.  You are selling the shit out of that.  How do I sign up?  Where can I, too, purchase this decadent elixir?

Where this really becomes ponderous is the train wreck of a marketing campaign that “Bad Ass” beer will become:

“It’s going to be called Bad Ass Beer. The ads are so funny. There are so many funny ads you can do with a thing called Bad Ass Beer. There’s one where it looks like the Budweiser horses, and they’re all up in the air, just freaked out, like they went haywire, and whatever they ride on is smashed up, and it just has my beer sitting in the front, it says “Bad Ass.” And “…and the horses they rode in on.” There’s another one where we fuck with Corona. We have an old rusty truck with no tires on it and it’s sitting on the Bad Ass beer, and it says, “The only way you’ll ever see a lemon on it.” We’ve got another one with the Bad Ass beer simulating like it’s fucking the St. Pauli’s girl. We’re all doing it locally with an ad agency here in Detroit that does a lot of car ads. The guy lives next to me and runs my favorite bar here. They come up with really funny stuff. It’s just wide-open for fucking with people. And the beer actually tastes good, there’s no aftertaste.”

Every freaking sentence that Kid Rock slurs out should be followed by (sic). 

This campaign could set back beer marketing by years, but I’m most interested to see how the macros will counter the ads.  Will they stoop to Rock’s level?  Or will they take the high, but misleading, road of the “triple-hopped” marketing?

I’m actually really looking forward to this.  I’m excited.  This going to be a hot mess, and I cannot wait to review Bad Ass beer when it arrives sometime around Labor Day. 

It bears repeating:

“And the beer actually tastes good, there’s no aftertaste.”

Fuck yeah.