What more is there to say?  It is American.  It is Badass.  It is Redneck.  It is a lager.  All of those things are fine individually, but only Kid Rock could pull them together to make magic.  And how could the label NOT look like a belt buckle?

Fans that go to Kid Rock’s shows in Comerica Park on July 17 and 18 will get to try it first. 

Isn’t going to the show in the first place punishment enough?  I hope they have staffed the medical tents at the concert appropriately.  They should look like M*A*S*H units before the opening act is done.

I think Jamie Foxx put it best when he said “let’s stop all of this white-on-white crime.”